Planning and Management of Agricultural Product and Wine Businesses

General

• Code: ΤΑΒΟ-89-Η9
• Semester: 8th
• Study Level: Undergraduate
• Course type: Skills Development
• Teaching and exams language: Greek (English for Erasmus students)
• The course is offered to Erasmus students
• Teaching Methods (Hours/Week): Lectures (3)
• ECTS Units: 4
• Course homepage: https://eclass.emt.ihu.gr/courses/FD347/
• Instructors: Tziolas Emmanouil

Course Contents

• Concept and content of business innovation, theoretical approaches.
• Types of innovation – technological and non-technological innovation, radical or cumulative, product or organizational and process innovation.
• Historical examples of businesses and processes of commercial exploitation of scientific knowledge and technology.
• Factors and conditions of innovativeness – innovation system & business characteristics.
• Indicators for measuring the innovativeness of an economy..
• Τhe institutional design of innovation – innovation development areas, R&D, funding sources, business innovation strategy and management – case studies from the international and domestic environment.

Educational Goals

Students learn the concept, content and significance of business innovation for business competitiveness. This is achieved by the presentation and analysis of applied examples and, in parallel, it is systematized by delving into the relevant theories that have been formulated for the subject and its individual aspects. Through the study of innovative strategies and practical real businesses of international and regional scope, students have the opportunity to understand the processes and critical factors – inside and outside the business – that determine the success of the innovative venture. on this basis they learn to recognize the conditions that favor or hinder innovation and to assess the opportunities and threats as the case may be.

General Skills

• Search for, analysis and synthesis of data and information, with the use of the necessary technology.
• Decision-making.
• Working independently.
• Team work.
• Working in an international environment.
• Showing social, professional and ethical responsibility and sensitivity to gender issues.

Teaching Methods

• In the classroom, face to face.

Use of ICT means

• Basic software (windows, word, power point, the web, etc.).
• Support of learning process through the electronic platform / e-class.

Teaching Organization

Students Evaluation

• Multiple choice questionnaires,
• short-answer questions,
• open-ended questions,
• written work, essay/report,
•  public presentation.

Recommended Bibliography

1. Βιβλίο [102071153]: Στρατηγικό Μάνατζμεντ και Ανταγωνιστικό Πλεονέκτημα, 6η Έκδοση, Barney Jay, Hesterly William, Ειρήνη Δήμου, Σταμάτης Κώντσας (Επιστ. Επιμέλεια).
2. Βιβλίο [77107678]: Διοίκηση Επιχειρήσεων, 13η Έκδοση, Bateman, Snell, Konopaske, Kατερίνα Σαρρή, Παύλος Δελιάς, Κωνσταντίνος Κωστόπουλος (επιμέλεια).
3. Βιβλίο [102075806]: Στρατηγική, Clegg R. Stewart, Pitelis Christos, Scweitzer Jochen, Whittle Andrea.
4. Βιβλίο [86053199]: Οργάνωση και Διοίκηση 5η Έκδοση, Κωνσταντίνος Μ. Τζωρτζάκης.
5. Βιβλίο [59397350]: Επιχειρηματικότητα και μικρές Επιχειρήσεις 2η Έκδoση, David Deakins, Mark Freel.
6. Βιβλίο [86054927]: Διαχείριση Αγροτικών Εκμεταλλεύσεων, Peter Nuthall.
7. Βιβλίο [77107408]: Επιχειρηματικότητα-Aπό τη Θεωρία στην Πράξη, Kuratko F. Donald, Επιμέλεια Έκδοσης Φαφαλιού Ειρήνη.